The Inside Intel Inside case study provided a real insight into how the megalithic giant of an embedded micro-controller company found its commercial bearings. The article follows the evolution of the marketing strategy of the Intel Corporation. From its ability to hold market share while still being able to maintain new costumers and readopt existing costumers through its upgrades.
1. Red X - Changed its previous marketing strategy from being nonexistent (read: ineffective), to being the only way the market can react to processors in computers.
2. Intel's Marketing division paves the way for sales by shifting the customer focus not on the current need, but the future need.
3. Although the Intel Inside ads were the first ads that the article discusses as being qualitative, in a way the "Red X" campaign also proves the effectiveness of qualitative marketing for technical products.
4. It probably would have been pretty difficult for Intel to do a mass-marketing campaign for the 486. The article says that the sales people were failing when comparing the two products.
5. This shows how, by broadening the sales message, a marketing team can be critical to a product's success.
A costumer, with any passing knowledge or Murphy's Law will be able to know that the processor power of the commercial processor controller doubles every 10 years. The computer that I bought 3 years ago, is starting to show signs of wear. I notice that the Core 2 Duo I bought 3 years ago is powerful enough for the moment, but for how long? I hear those i7s are pretty powerful....
